Mateo Has A Clever Idea

Now he has a real reason to be shirtless all the time and doing push-ups on the beach!

Matthew McConaughey is using his expertise as a professional beach bum as a way to make some $$$$$$.

The actor (and dad to be) is coming out with his own beachware line. Cuz…

Why not????

McConaughey will be developing his own line of swim wear and beach apparel. His beach items will be named j.k. livin, which stands for “just keep livin”.

j.k. livin is also the name of his production company and his personal motto which comes from his favorite line in Dazed and Confused, “You just gotta keep livin’, man, L-I-V-I-N.”

How deep!

The beachy line will include swimsuits, t-shirts, frisbees, and other beach related items and will be available for purchase this summer on McConaughey’s website.

And, not to be outdone, Mateo’s girlfriend, Camila, is coming out with her own handbag line.

These two have a lot going on!

[Image via Mavrix Photo.]