If you’ve been to a McDonald’s recently, you know, to use the bathroom or something because you certainly aren’t eating the unhealthy food there, you might have noticed a new addition to the menu: TV.
That TV was YEARS in the making, and proudly presents McDonald’s latest creation — a thing called Channel M.
It’s a custom-made channel that offers exclusive content to entertain customers, and intends to create promotional and sales opportunities for record companies and others who want advertise to the ton of customers that float in and out of the restaurants every day.
Here’s how it’s described:
‘The M channel is akin to a broadcast network with its own news, entertainment and sportscasts localized for cities and even neighborhoods. But there’s more: It will supersize the experience by directing viewers online for shopping or other opportunities.
M Channel’s goal is to target different audiences at different times of day and be so area-specific that a restaurant could show high school football game highlights to hometown fans, Edmondson said. News reports are taped by local station anchors for the channel.’
Shady reasons aside, it’s actually astonishingly massive in scope.
We wonder if they’ll invest in putting them everywhere!
Do U think this will work??
[Image via AP Images.]
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