Meghan Markle is moving on to plan B!
After burning bridges with a whole bunch of A-list talent in Hollywood, the Duchess of Sussex is turning to influencers to help her gain traction in the industry!
While Meghan’s established herself in the luxe Montecito community, befriending folks like Oprah Winfrey and Beyoncé, those friendships have not led to much help with the growth of her lifestyle brand, As Ever. So now, she’s turning to a younger generation of stars!
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A source told Rob Shuter‘s Naughty But Nice Substack on Wednesday:
“Meghan wanted to be part of Hollywood’s inner sanctum. She thought relationships with the biggest names in entertainment would lead to lasting friendships, partnerships, and opportunities. It simply didn’t happen.”
Sure, the Suits alum has managed to cozy up to a lot of top-tier talent, generating tons of headlines, but those connections haven’t translated to business deals, a source added:
“The interest wasn’t mutual. Hollywood was happy to be photographed with her, but very few people were inviting her into their real circles.”
Taking a different avenue, Meghan is now collaborating with lifestyle creator, Olivia McDowell, as a new tactic of growing her audience (as seen below), an insider explained:
“This pivot is happening because the A-list route didn’t work out. The people Meghan wanted most either kept their distance or moved on. Influencers are more accessible, more collaborative, and often more valuable commercially.”
Frankly, they might value Meghan more, too! Prince Harry‘s wife may be controversial, but she’s a huge star for an influencer to be working with!
Regardless of some setbacks, the actress is not giving up, a confidant close to her expressed:
“She keeps moving forward. When one door closes, she looks for another. That’s always been her approach.”
Another Hollywood insider chimed in:
“If the celebrities won’t come to Meghan, Meghan will find a different audience.”
Whatever it takes!
The mother of two is reportedly the current breadwinner of the family, something that’s been putting a lot of pressure on the spouses. With their media careers not taking off as they expected, As Ever’s gotta work! No wonder she’s doing whatever she needs to be successful!
Thoughts?? Do U think this influencer strategy will work?
[Image via MEGA/WENN]