Interview isn’t the only magazine that is anxiously awaiting the launch of the iPad.
The gym rats over at Men’s Health have put their fitness and training tips to work to prepare for the computer that will revolutionize the print industry.
Both editor-in-chief Dave Zinczenko and brand editor Matt Bean built a uber top-secret TV studio in their offices so they can tap workout videos, humor segments, investigative reports and interviews with their buff cover men.
Dave Zinczenko says “It feels like we’ve been making silent movies for 20 years and now we’re coming out with the first talkie.”
Maybe with this new “technology” the mag will stop reusing old covers.
Just sayin’.
[Image courtesy of Men’s Health.]