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Models Stripping Live Is One Way To Get Attention

You’d think a display like this would be at Victoria’s Secret, right? Wrong!

Female models have been holed up in junior label XOXO‘s windows and they’re getting lots of (mostly male) attention.

Why? Because they’re walking around in their underwear.

While being interviewed by CNN, one of the models said that once she takes her shirt off the crowd easily triples in size.

And you’re surprised by that?

We’re assuming XOXO believes in the idea that sex will help move product by having live models walking around in the label’s clothes.

But if they’re only attracting horny men that like a free show during all hours of the day, we don’t think anything is exactly flying off the shelves.

Watch the video (above) to see the peep show!

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Dec 03, 2009 10:30am PDT