This is a STOOPID move!
Barely anyone tunes in at this point, as it is!
MTV Germany and Northern Europe allegedly plans to switch from being a free channel to subscriber only!
Network head Dan Ligtvoet expects the move to accelerate “growth in the landscape of subscriber services,” and continues:
“I expect more growth from it. Our strategy is to offer content everywhere the users want to see it. Infrastructure providers, these being the cable networks, want to grow – and not just in terms of the content they provide. They want to be part of the growing expansion of paid TV services.├óΓé¼┬¥
Yeah!
Good luck trying to convince people to buy a music channel with no music, and only badly dubbed-over episodes of Date My Mom and Room Raiders on loop for 16 hours a day!
Sounds like a solid plan!