Good news for all those label whores out there!
Contrary to your bank account, a new study has found wearing designer labels can help you get a job, but also make you more money so long as the designer is obvious.
For their first experiment, Rob Nelissen and Marijn Meijers showed their human guinea pigs a picture of a man wearing a Tommy Hilfiger branded polo with and one without a visible logo.
Based on the subjects’ ratings, they believed the man wearing Tommy Hilfiger had a higher status and had more money.
In another experiment, volunteers watched a two videos of a man during a job interview. This time, they voted the man wearing the logo shirt was not only more suitable for the job, but he should earn a 9% higher salary than the one without a logo.
Now here’s the million dollar question: why?
Nelissen and Meijers drew similarities to the “peacock with the best tail gets all the girls”. They add “people react to designer labels as signals of underlying quality. Only the best can afford them.”
Inneresting.
What do U think of this study???
Tweet us your thoughts HERE.
[Image via Lia Toby/WENN.]