The New York Yankees are entering the wide world of fragrances.
The baseball team has partnered with The Cloudbreak Group to launch two fragrances: New York Yankees, a sporty, woody eau de toilette for men; and New York Yankees For Her, an alluring, flirty and playful scent.
Cloudbreak’s CEO Tom Butkiewicz said of the deal:
“In a category experiencing significant unit contraction and desperately seeking innovation, this partnership, with a professional sports team of this magnitude, is an industry first. The Yankees are a multibillion-dollar franchise and we think we have a global opportunity with this deal.”
Jason Latimer, the Yankees’ assistant director of media and player relations, added:
“We consider ourselves a top global brand and we pride ourselves on class and elegance. We felt Cloudbreak could execute that very well in fragrance.”
Both fragrances are priced at $49 for a 1.7 oz. bottle and $62 for a 3.4 oz bottle and will be available for purchase at New York metropolitan area Macy’s, Yankee Stadium and online at the end of April.
Do U think this will be a home run for the Yankees???