News Corp want to turn up the heat on Univision and Telemundo!
The media kingpin has patnered with Colombian broadcaster RCN Television to create MundoFox, a network to be launched this fall.
MundoFox will be a part of Fox International Channels and features content from RCN, Fox Deportes, and more.
Fox International Channels chief Hernan Lopez said the following on the partnership:
There is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers. Fox saw similar dynamics in play 25 years ago when it launched the Fox network, and it would be a missed opportunity not to provide an alternative for the 50-plus million Latino viewers who currently have limited options in Spanish-language broadcast television. Our partnership with RCN will help us do this and we aim do it in a big way.
We wonder what telenovelas and other programs will be on the network.
Thoughts?