Bless — Nike Has FINALLY Launched Its First Ever Plus Size Range!
It’s about damn time!
Nike has finally launched their plus size range offering sizes from XL to 3XL!
The campaign is officially available online, and the stunning photographs by JKG Photography feature influencers Grace Victory and Danielle Vanier.
The clothing company said in a statement:
“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Ya damn right!
Helen Boucher, vice president of women’s training apparel, explained further:
“When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different.”
Take a look at some of the collection in the gallery (above)! And shop the looks HERE.
[Image via Nike.]