This is amazing, this is hilarious, and this is an advertisement — those folks over at Old Spice are SUPER creative, and they’re putting other commercials to shame.
Each individual muscle, gloriously sculpted by Terry Crews, is hooked up to a different musical instrument, and he becomes a one-man sound machine.
Oh, and it has an interactive feature that allows viewers to record their own “muscle music.”
Watch the amazingness (above)!