Olivia Wilde Proves That Sustainability Can Be Sexy With Her New Conscious Campaign For H&M!


Olivia Wilde
isn’t satisfied with just looking good — she wants to send a positive message with her fashion choices!
[ Photos: Olivia Wilde’s Fashion Evolution ]
The actress is the face of H&M‘s Conscious Exclusive collection, which promotes sustainable fashion that is good for the environment — as well as the people who make the clothing!
She said:

“Sustainability has got a bad reputation, especially in fashion. I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It’s like people think sustainability is a penance. This couldn’t be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style.
“I hope the collection empowers women around the world who love fashion but want to consume it in a more sustainable way. It gives them the chance to look their best, and also act responsibly. I also hope the rest of the fashion industry is watching. I think this is how all fashion should be.”

Yes! We agree wholeheartedly! You can read more about the campaign HERE!
And you might remember that Olivia wore a skirt from the line during the Elle Style Awards just last month!
The pieces from the collection (which are made from organic linen, hemp, organic cotton, organic leather, and recycled polyester) are pretty hot, too — we especially like the sexy, gauzy black slip dress!
The new line will be available online and in stores beginning April 16.
Check out more pictures in the gallery (above)!
[Image via H&M]