NBC thought they had hit gold when they put Jay Leno in at 10 got the rights to the Winter Olympics, but it seems their plan has backfired.
With only three months to go until the big event, the network still has 30% of its ad time to sell! Could it be that NBC’s asking price is a little too steep for advertisers?
That’ll change rather quickly when they realize they need to recoup what they paid for the rights to air the games!
Maybe Jay can buy some airtime!