Online Spending Is Showing New Trends

More people might be shopping online, but each person is spending less on their purchases.
This past November and December, online transactions increased by 37%, however, the average purchase amount decreased by 9%.
The reasoning seems to be that online shoppers are no longer just buying large priced items online. Instead, they’re buying goodies like MP3s, ebooks, and apps.
Also contributing is the fact that several electronics are now available for less, like tablets and TVs.
As for another big incentive, several online retailers are offering free shipping which makes purchases cheaper and quicker.
Do U shop online often?
[Image via AP Images.]