Oprah loves to give make-overs!
Oprah’s new cable network — which has not been able to get much traction since its blockbuster opening week — is getting the “reboot.”
Network officials have quietly been telling worried advertisers that OWN, Oprah’s new channel, will begin reshuffling its lineup in the next weeks and investing millions in advertising to win back faithful viewers.
Changes include moving OWNs most popular show, Oprah Behind the Scenes, will be moved to Sunday nights.
They’re also adding what every cable channel neeeeeeds: celebrity reality shows. Beginning with a six-week series starring the battling mother-daughter singing duo Naomi and Wynonna Judd and followed this summer by shows starring singer Shania Twain and the Dutchess of York Sarah Ferguson — are getting the next hard push in the ad campaigns.
Last week, it was reported that OWN’s audience had fallen briefly below what the channel it replaced, Discovery Health, had been getting.
Yikes.
[Image via WENN.]