This is interesting.
We all know that PETA is the group who is strongly for animals rights. They use sexualized advertisements that show graphic depictions of animal cruelty to shock viewers into following their message.
While it is a effective advertisement campaign, it seems that PETA isn’t all it’s cracked up to be.
To get their messages across – PETA seems to be exploiting filmmakers. In a recent lawsuit, Beyond the Frame Ltd, contacted PETA via letter, quite angry about the group’s alleged exploitation of their film, The Animals Film.
Beyond the Frame pointed to several PETA videos that used scenes from its film and then encouraged users on YouTube to share them. The film company was also upset that scenes were used in a documentary produced in 2007 by PETA for HBO entitled “I am an Animal; the Story of Ingrid Newkirk and PETA.”
Beyond the Frame Ltd is looking to charge PETA on a per minute basis, similar to the top rates charged by top independent film companies.
The director of the film wants about $750,000 dollars from the lawsuit. PETA offered $8,000.
What!? That’s like spitting in the poor guy’s face! He makes you a film and you use it outside of agreed limits and are unwilling to pay for it? That’s ridiculous!
We are for the humane treatment of animals, but come on PETA, you can’t expect people to support you if you’re going to save animals, but exploit humans!
Get it together!
Update: Thankfully it turns out the case isn’t true. Reps for PETA have contacted TeddyHilton.com and informed us they have “always offered to pay ├óΓé¼ΓÇ£ the story is completely egregious as are the claims.” Glad to see PETA is doing good.