Raja Kumari, ladies and gents!!
This baddie is India’s top Indian American female rapper — and she’s BACK in the U.S. promoting her latest album, THE BRIDGE. We’ve shared her talents with you before, but now she’s got a new music video for Juice, and it’s the sparkling refreshment we could ALL use this summer!
Empowering women of all sizes and playing tribute to her Indian culture, the 37-year-old songwriter explains of the visual:
“Growing up, watching Bollywood films I always felt empowered by watching these beautiful women dance, but it was always in the context of the male gaze. I wanted to change this narrative, so I’ve created something that represents a shift to a woman’s point of view – a celebration of self-love. It’s all about embracing who I am and my body without any reservations. I’ve merged the essence of Indian Cinema with my East West fusion sound to create something unique. The concept has captivated me for quite some time, and finally I’ve brought it to life. My intention is to provoke thought and inspire movement through dance and reclaim that original charm that captivated me as a child.”
LOVE this. EVERY body is worthy of love, period!
Ch-ch-check out PerezHilton.com‘s EXCLUSIVE music video premiere for your fine self (below):
Directed by Keerthi Vijaya Raju, the entire vid was shot in Mumbai, India. Visually, Kumari embraces Bollywood culture with Indian garments designed by Shrishti Chetani and dancing choreographed by Piyush Bhagat and Shazia Samji.
Even more impressive, all of this work comes from the El Lay native’s OWN imprint — Godmother Records.
[Image via Raja Kumari/Godmother Records.]