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Retail Sales Projected To Drop This Holiday Season

Retail Sales Projected To Drop This Holiday Season

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The holidays aren’t looking so great for retailers.
According to a new forecast by ShpperTrak, sales will not be as high as last year. Shoppers will also be going to less stores.
Last year, sales rose 4.1% in November and December, but this year forecasts are just at a 3% rise.
As for customer traffic in the stores, that’s going to be down about 2.2% with more shoppers deciding to purchase online.
Reveals an insider:

“Every shopper in a store will be more valuable than last year, and retail stores should be ready to convert their holiday shoppers into sales.├óΓé¼┬¥

Will U be heading to the stores this year? Or saving some money and shopping online?
[Image via Getty Images.]

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Sep 26, 2011 09:30am PDT

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