Woah!! Rihanna really is doing it all!
The 26-year-old Bajan singer is working on an upcoming album, just celebrated her first ever charity ball, and now she’s been named as Puma‘s creative director!
The fashion icon was even on her way to the label’s headquarters in Germany on Monday to get in on her first creative session, which she teased on Instagram earlier in the day.
And in addition to heading the women’s line in this multi-year deal, she’ll also be the brand’s global ambassador, even modeling for the fall 2015 campaign!
Bj├â┬╕rn Gulden, Puma’s chief executive officer, divulged:
“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition ├óΓé¼ΓÇ£ all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
So are we!! We can only imagine what she’ll bring to the table!
Thoughts???
[Image via Rihanna/Instagram.]