Ryan Lochte Is Trademarking 'Jeah!' For Some Reason

Oh Ryan.
Don’t you know that nobody wants your ‘catchphrase,’ so there’s no real reason to trademark it?
Can’t you see how lame it is??
We’re not sure why you think it’s a gold mine, because we really don’t see anyone buying sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles branded with “Jeah!”
It’s a lost war, bro!
You should focus on swimming, for real!
[Image via AP Images.]