The Internet is coming for Shea Moisture this week after the company released — and eventually pulled — a new advertisement featuring white women who experience “hair hate.”
In case you’re unfamiliar, the beauty brand — founded by two Liberian refugees from Harlem in the ’90s — makes products almost exclusively associated with black hair.
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Before we continue, check out the ad for yourself (below):
Obviously, users of Shea Moisture’s products called out the company for abandoning its target demographic.
Here are some of Twitter‘s reactions (below):
Shea Moisture has since responded by apologizing to its costumers and PULLING the ad completely!
We are having some serious Pepsi flashbacks!
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Check out their reaction to the backlash, in which they take full blame for the piece (below):
Wow!
Thoughts on this??? SOUND OFF in the comments (below)!
[Image via Twitter.]