Siriano To Make Sponges Fierce

Of all the odd collaborations this is by far one of the strangest!
Christian Siriano of Project Runway fame has teamed up with cleaning product maker O-Cel-O to “to give the everyday scrub sponge a fierce makeover.”
Inneresting.
We had no idea sponges had the ability to be fierce because, well, it’s a sponge!
No word on when the official launch date of the new sponges will be, but since they’re hosting a contest to meet Siriano during NY Fashion Week and preview his designs we’d say sometime after that.
[Image via Adriana M. Barraza/WENN.]