If these were meant to get our attention, they worked!
There’s been an ongoing battle with body image in the fashion industry since, basically forever, but people are taking strides to end it.
Star Models is one of the top agencies in Brazil and with the help of the ad masters at Revolution Brasil, they came up with a powerful anti-anorexia campaign.
The images show a fashion sketch with an emaciated (and hopefully Photoshopped) model next to it wearing the same thing, with the words “You are not a sketch. Say no to anorexia” scribbled on it.
They hit the nail right on the head, but we kinda wish that part was printed bigger. Kinda defeats the purpose if people can’t read the most important part of the message, no?
Thoughts???
[Image via Star Models/Revolution Brasil.]