It’s so wonderful to see that marketing directly to stereotypes still exists!
Wait, no, we have that wrong. These are offensive.
The new marketing campaign for Summer’s Eve feminine wash involves hands that represent vaginas, and borderline racism. So it’s both off-putting AND infuriating!
Seriously though, who heads up marketing over there? It seems like they really went out of their way to be as horrible as possible with these. From the voices to the stereotypical content (all hispanic women wear leopard print and revert to spanish when flustered? really?), not a single bit of this makes sense in the “trying to avoid having to do damage control later” department.
We do suppose it’s getting them attention, but hey, not ALL press is good press in actuality. We bet this’ll stop a lot of people from buying the product.
Check them out and let us know how U feel about the new campaign!