Move over Jersey Shore, Swamp People is the new king of reality television — all thanks to one $3.5 million gamble during this year’s Super Bowl!
Since a pricey 30-second Super Bowl spot aired in February, the History Channel’s series about Louisiana families who hunt alligators for a living has increased its viewership by over 1.2 million!
Episodes were already attracting 4 million people, but as of last week, the series had more viewers than NCAA basketball games AND the MTV hit with 5.2 million!
Have U watched Swamp People since the Giants beat the Patriots? If so, did the Super Bowl ad help get your attention?
Mar 22, 2012 20:00pm PDT
