Seems like kind of a waste to just have your super expensive Super Bowl ad just on TV, right?
Right! Well it looks like those Super Bowl ads might make their way to the silver screen after the big sports night.
Screenvision is reportedly trying to get those ads onto their 15,000 screens — especially because of a survey they took the last time:
“The survey results indicated that among those groups who recalled seeing the ads both on TV and in theaters, “brand affinity” (favorable opinion) was 41 percent higher and “brand awareness” 27 percent higher than among those just seeing the ads on TV.”
That’s pretty significant, and if you ask us, totally worth it too.
Maybe we should look into a FitPerez commercial to put into theaters??
Ha!
[Image via AP Images.]
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