Three cheers for body diversity!
People are applauding Target for featuring a variety of body types in its latest ad campaign for bikinis and bathing suits!
The popular retailer’s newest campaign, called “Target Loves Every Body,” showcases shapes that move beyond the standard very thin and very tall supermodel look.
Just check out the photos for evidence!
Models (left to right) Zanna Roberts Rassi, Nashelly Messina, Nikki Minton, Sarah Boyd, and Chant├â┬⌐ Burkett are far more representative of women in the world than you’d typically find on fashion runways.
The best part is they all look beautiful in their swimwear, which goes to show that only using one body type to advertise your wares doesn’t have to be the only approach.
Good job, Target!
Check out more photos in the gallery (above)!
[Image via Target]