Off with his head!
Oh, um, nah that’s a little harsh. But the ad agency that did the Burger King’s famous Burger King commercials has been dropped, and the King has no plans to return.
Instead, what we consumers get is “Mom,” and a whole lot of images and sounds of fresh produce. Because Burger King is pushing the “healthy” side!
The campaign focuses on the national launch of the California Whopper, which includes guacamole. The ads have no words, just “the sights and sounds of the fresh ingredients being washed, sliced and diced,” reports USA Today.
Freshness and healthy meals are two categories that are being increasingly emphasized in the fast food world; even the Cheesecake Factory now has a Skinnylicious menu. Burger King may be a little late on jumping on this train (Subway debuted its avocado topping several months ago), but the train is very much still moving.
Sorry King! You’re the master creeper still! Maybe you could get a role in Breaking Dawn Pt. II to show that Cullen guy how to really stalk someone!
LOLz!
[Image via AP Images.]
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