We have a feeling their pop-up shops won’t be so popular anymore!
The North Face makes activewear for the adventurous, so they put their customers to the test at a pop-up shop in Korea.
As people were trying things on, the floor started disappearing from under them, leaving the customers no choice but to scale the walls which had rock climbing handholds and footholds.
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Once the floor was gone, they had 30 seconds to decide how to get the perfect jacket that descended from the ceiling.
To see everyone’s shocked and HIGHlarious reactions, ch-ch-check out the video (below)!