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Twitter's New Geometrically Simple Logo

Twitter's New Geometrically Simple Logo


Wait… we thought Twitter’s logo had ALWAYS been a bird?
But apparently it wasn’t and now it is!
The revamped bluebird is a simple construction of sets of overlapping circles, a representation of the site’s ability to easily connect users who can then effortlessly share everything ever certain aspects of their lives.
Execs from the major micro-blogging site released this statement concerning the Brand’s decision:

“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

What a clever comparison!
Watch a brief, elaborate informational video on the bird’s mathematical makeup (above) and then exert your freedom by doing something productive tweeting about the experience!

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Jun 07, 2012 04:00am PDT

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