Finding a Vera Wang bridesmaid dress is about to get easier.
Starting in June, the designer’s bridal party dresses will only be available at David’s Bridal, where she’s also launching her lower priced bridal collection White in February.
CEO Mario Grauso explained:
“This is a more ideal distribution. There are far more David├óΓé¼Γäós Bridal shops than specialty stores we can do business with. Ten bridesmaids can go to 10 different David├óΓé¼Γäós Bridal Shops and buy their dresses.”
He also added David’s Bridal can ship faster, making it more convenient and probably less stressful for everyone.
[Image via WENN.]
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