Huh. This seems like not such a great idea.
Victoria’s Secret is reportedly getting rid of its swimwear and moving its focus to its burgeoning activewear line instead.
Related: Alessandra Ambrosio Talks The VS Fashion Show
And here we always thought their swimsuits were really popular?! Even Britney Spears wears them!
Either way, the lingerie giant is definitely moving on from bikinis in favor of sports bras, as one source said:
“[Victoria’s Secret] will be exiting out of all current inventory by the end of this year.”
Approximately 200 jobs are expected to be cut as a result.
Swim accounted for about 6.5% of the brand’s overall sales, bringing in $500 million annually, but in recent years sales had faltered. And even the Swim Special last month was a total ratings disappointment.
Maybe this is the right decision after all?
[Image via Victoria’s Secret]
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