Prepare to see more pre-tweens wearing S’s on their shirts!
Warner Bros. is teaming up JCPenney to launch a Supergirl lifestyle brand that will feature that iconic S-shield that their target market of 8 to 12 year olds have no idea what it means.
The collection launching this July will include t-shirts, dresses, dancewear as well as other apparel.
We applaud Warner Bros. attempt at taking over the back-to-school wardrobe, but we have a feeling they’ll be no match to the Material Girl range launching at Macy’s.
[Image via WENN.]