Looks like reality TV star and aspiring fashion designer, Whitney Port, has signed on to be the new spokesperson for Zeno Corp. In other words, Port has sold out to become the new face for an acne-removal brand.
According to reports, Port was signed for a $15 million advertising campaign to promote the company’s latest product, Hot Spot, a thermal, over-the-counter, blemish remover.
No word on how much she’s actually getting paid, but if they’re spending millions on ads, she must be getting paid well.
And the company will be going full-force with the ads, with print ads and commercials airing next month on MTV, VH1, and TeenNick.
Zeno’s chief marketing officer said Whitney ├óΓé¼┼ôreally has such a great image with people in our target. Whitney has an image that is aspirational. She is considered to be wholesome, very smart and very mature. She just had all the qualities we were looking for in a spokesperson.├óΓé¼┬¥
The Hot Spot will be available for $39.99, is FDA approved, and will last a total of 80 uses, or about three months.
But really, Whitney Port to be their face? They should have problably gotten someone with real acne problems who showed an improvement after using their product.
[Image via WENN.]