Just like Reebok's Classic Leather sneaker, Kendrick Lamar is timeless.
That's why the King Kunta rapper makes the perfect spokesperson to merge the worlds of music and sneaker culture with the power of spoken word!
In a new video paying homage to the authenticity of the iconic kicks, K-Dot tells the story of what the sneaker he grew up wearing means to him — a form of self expression that gives him the confidence to stay true to who he is.
Wow — who knew the Grammy-winner's artistic inspiration came from a pair of sneakers!?
Ch-ch-check out Kendrick's motivational video (below)!