Target Turns Billboards Into Bags!

This labor day weekend, Target will put up billboards designed by various artists in Times Square, which will subsequently be turned into Anna Sui bags to be sold at the discount chain.

The artists, Michael Anderson, Josh Goldstein, Laurie Rosenwald, and Charles Wilkin, created six billboards in total, drawing inspiration from both New York at large and Target’s trademark bullseye.

This Friday, September 4th, custom tote bags donning the artwork will be available for $29.99 at Target.com.

What a cool interactive idea! We likes.