Buy A Bag, Benefit Many

Jimmy Choo has teamed up with the Elton John AIDS Foundation to launch Project PEP, a collection of punky accessories which will benefit the Simelela Center in South Africa.

The Simelela Center works to educate and care for rape victims in South Africa.

The collection won’t be available in its entirety until November, but Jimmy Choo, with the help of Elle, will dole out this bag, part of the greater collection, this week at NY Fashion Week between 10:00am and 5:00pm, while supplies last.

If you can’t make it to the tents this week to grab a bag, join the waitlist for the whole collection at JimmyChoo.com.

[Image courtesy of Jimmy Choo / Elle.]