Japanese models are expected to strut down the runway on Sunday – in 3D!
Fashion magazine Non-no is teaming up with broadcaster BS-TBS and Panasonic to stream their Spring Collection in 3D at several movie theaters in Tokyo.
“With Avatar, people say this is the first year of 3D,” said Yoshiharu Koshizaki, editor-in-chief of Non-no.
Adding a third dimension to fashion is no longer a novel ideal. Last month, Burberry streamed a live event in 3D from London Fashion Week.
Koshizaki believes that recorded fashion shows were lacking because they did not capture important details of the clothes.
“But with 3D, you can probably see how far the pleats of a skirt extend, or the size and weight of a corsage, for example. So we wanted to give it a try,” he continued.
The idea is catching on! Around 20,000 readers of Non-no have entered a competition to be one of the 2,200 audience members for the 3D showing.
Thoughts?!
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