British Stores Alter Their Sizes To Make Women Feel Skinnier!

Seems certain retailers in the UK are doing something known as “vanity sizing.”

So depending on what store you go to, and who their target customers are, you might think you’re fitting into a smaller sized outfit, when in reality you’re actually not.

A new study found that stores ten to flatter their customers by making clothes bigger and having their consumers believe they need to buy a smaller size.

The study found that several stores, such as Marks & Spencer and Gap, kept their size labels the same but made their outfits larger.

A rep for Gab didn’t confirm the finding, instead stating that its sizes “depend on the fit and style.”

Shouldn’t everyone just stick to the same sizing scale? It’d make shopping in different stores a lot easier.

[Image via WENN.]