
After the success of American Apparel‘s first nail polish collection released late last year, the company has yet again launched a new line of colors.
However, if you remember the first batch had to be recalled this past January after it was discovered their bottles kept breaking.
But despite all that, they managed to sell 50,000 units and the polishes sold out shortly after its debut.
So now AA has released six new shades just in time for summer, with each having a different, quirky name like Malibu Green, California Trooper, Downtown LA, Summer Beach, and Butter.
A rep for the company reveals:
“The first 18 colors of our nail polish line were an experiment — we picked colors that were beautiful and didn’t set out to necessarily match them with anything. For summer, we saw an opportunity not only to add a few new colors, but also to develop some fresh shades that can coordinate with the tones of our new styles.
We’re proud that by listening to the feedback of our employees, customers and the online community, we were able to create a summer range that incorporates their ideas and expresses the palette we presented this season.”
What do U think of the new polishes?
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