SXSW Gets Fashionable

We like the sound of this!
South By Southwest conference is adding a fashion showcase to the lineup this year.
The showcase known as Style X or Style By will function as a retail marketplace where SXSW attendees can browse and purchase items from vendors and designers.
Style X is open from 2pm-9pm on March 18th and 11am-9pm on March 19th at the Convention Center.