Bad news for Oprah Winfrey.
According to the the latest report from the Audit Bureau of Circulations, O magazine sales dropped from 608,212 copies to 413,363 copies compared to the same period last year. For all you non-math whizzes that’s 32%.
The magazine’s total circulation also saw a 5% drop, bringing the total to only 2,380,782.
Hearst Corporation president David Carey explains:
“We knew that the turn away from the syndicated show would remove what was in effect a daily promotion for the magazine. We├óΓé¼Γäóre turning to a slightly heavier subscription model.”
Maybe it’s time to revamp the magazine and put people whose name isn’t Oprah on the cover. Just a thought.
Feb 08, 2012 17:00pm PDT
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