A recent study concluded that technology may be the medicine that people with low motivation need to meet their fitness goals.
The study found that lack of motivation was the key factor in people not working out, and specialized fitness technology could help out with that problem.
Said Rhonda Daniel, manager of market research at CEA:
“Fitness technologies can play a significant role in motivating consumers. Compared to consumers who are not using fitness technologies, consumers who use these devices view exercise more positively, and are more likely to enjoy exercising and to view it as important to their health.”
37% of those studied said that they planned on making a fitness technology purchase in the next 12 months, and industry specialists say that this will be one of the biggest trends in the technology sector in 2011.
We approve! Anything that gets people moving is a positive thing!!
[Image via AP Images.]
