The Honest Company‘s sunscreen drama hasn’t blown over just yet!
But it seems co-founder Jessica Alba is more than ready to move on from the controversy.
As a little refresher, her eco-friendly business came under fire after customers took to social media when her sunscreen left them with burned skin!
[ Related: Jessica Reveals She Felt ‘Judged’ As A First Time Mom ]
While The Honest Company did release a statement earlier this week, it didn’t exactly address how they could fix the issue.
Except it was recently revealed that Jess and co-founder, Christopher Gavigan, did release a joint statement to their website on Sunday.
It reads:
“Protecting our loved ones and yours is the reason we founded The Honest Company. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children ├óΓé¼ΓÇ£ Honor, Haven, Luke, Evie, and Poppy ├óΓé¼ΓÇ£ at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.
We have a dedicated team of Honest employees, parents, and partners who carefully reviewed our Sunscreen product to make sure that it meets our highest standards prior to release. Our previous Sunscreen formulation had a 40-minute water resistance and customers told us that it didn’t apply as easily as they would’ve liked. Based on our own experience and consumer feedback, we redesigned our Sunscreen Lotion for 80-minute water resistance and an improved formulation that allows for easier application and a lighter-weight feel.
We’ve gone through extensive third-party testing in accordance with government regulations and our Sunscreen Lotion passed all SPF 30 testing requirements. It also received the best score possible from the Environmental Working Group (EWG). We care about taking every precaution possible to ensure that your product experience will keep you healthy and happy.
That said, what matters most to us is your trust and confidence. We’re passionate about living up to your expectations as much as our own. We’ve personally picked up the phone to speak with many of you who have called our customer service hotline. Our team is reaching out to everyone who has posted on social media to assure you that we’re committed to your safety and satisfaction. For those who have expressed concerns about our Sunscreen Lotion, we want you to know that we hear you and we’re here for you. As always, we’ll do what it takes to make it right. You can reach us at: 1.888.862.8818.”
It seems they’re honestly sorry, though it doesn’t explain why they wouldn’t have publicized this statement earlier.
Not only was it not featured on the homepage of Honest’s blog until Tuesday morning, but Jess and The Honest Company only directed customers to the statement late on Monday with these Instagram posts:
“Protecting our loved ones and yours is the reason we founded The Honest Company.” Please tap the link in our bio to read a message from our founders @JessicaAlba and @Christopher_Gav on our Honest Sunscreen Lotion.A photo posted by The Honest Company (@honest) on Aug 3, 2015 at 7:59pm PDT
Interesting.
Guess they were hoping the backlash would have died off by now.
What do U think???
[Image via Jessica Alba/Instagram.]
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