Maybe now all men can be as beautiful as Becks!
Perhaps we’re being too optimistic but David Beckham‘s new skincare line with Biotherm Homme should certainly help!
Related: David Turns 41!
Scheduled to be released in 2017, the line will initially feature about eight to 12 products for face and body to retail for around $23 to $46. Formulas for the products have still not been finalized.
But David himself is very involved in the process:
“I’ve been thinking about developing a skin-care range for a long time and it wasn’t until I started speaking with Biotherm that it all came together.”
The former soccer player will also be the face of the line, which seeks to target 25 to 35-year-old men to take a more active role in self-care. And now both he and Victoria Beckham are in the beauty business!
General manager of the brand, David Fridlevski, said:
“The range is going to be targeted to his [Beckham’s] needs in skin care and grooming in general. He really wants to be part of the development. The idea is to pitch people to take care of themselves with him ├óΓé¼ΓÇ¥ to look good to feel better. It’s not for beauty-obsessed people; it’s more to look good, feel better and have a really positive approach.”
If anybody can get other dudes to exfoliate and moisturize, it has to be the Sexiest Man Alive!
[Image via Biotherm Homme]
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