They may have seen a 13% decline in the 3rd quarter, but that’s not stopping their plans for littering the world with their super expensive tracksuits!
Juicy Couture has made plans to set-up shop in 4 different airports around the world including: American Airlines terminal at Miami International Airport, The British Airways terminal at New York’s John F. Kennedy International Airport, Taiwan TaoYuan International Airport’s Terminal II and Athens Airport Duty-Free area.
Kind of random spots, no?
Juicy’s SVP of Global Licensing Ellen Rodriguez explains the new venture saying: “We know that our customer is traveling and she├óΓé¼Γäós in the airports. Women are always wearing our tracksuits, especially to travel in. We just don├óΓé¼Γäót think she├óΓé¼Γäós being targeted by other retailers in these airports, so there├óΓé¼Γäós a real opportunity there for us.”
So if they’re already wearing a tracksuit why would they go and dump another $200+ on a tracksuit at the airport?
Would U shop at Juicy Couture in the airport???
[Image via AP Images.]