Ad campaigns were first, could magazine covers be next?
It seems that the world is growing tired of the celebrity faces that grace the front cover of magazines because magazine editors are saying “the tried-and-true formula of going to a movie star first is no longer working”.
Glamour editor Cindi Leive explains:
“I think what you├óΓé¼Γäóre seeing in the magazine world is a certain amount of fatigue with the same old, same old faces. One reason we had a nice sale with Taylor Swift was that you hadn├óΓé¼Γäót seen her on a million magazine covers before and there was actually the hope that ├óΓé¼╦£Oh my God! I might actually learn something new.├óΓé¼Γäó I think taking risks is serving people well right now.”
But magazine guru Samir Husni says with some celebs, there’s nothing new to learn. He argues:
“What else do you really want to know about Angelina Jolie? With a lot of these celebrities, there├óΓé¼Γäós nothing left to show unless they actually take their clothes off. We├óΓé¼Γäóve covered them from every shape, every corner. We├óΓé¼Γäóve shown them with their kids, and with their boyfriends and with their girlfriends, so that├óΓé¼Γäós why you├óΓé¼Γäóre starting to see semi-naked soccer players and a semi-naked Tiger Woods. That├óΓé¼Γäós what it takes to survive in a digital age.”
He makes a good point. Some celeb articles feel like the same interview as before just reworded!
Elle‘s creative director Joe Zee suggests finding something new to feature, adding “It├óΓé¼Γäós about commerce. At some point, you have to go and find something new.”
So what is that “something new”? We don’t even think they know!
So until they figure it out, you’ll just have to suffer with the same ol’ celebrity saying the same ol’ things.
Are U tired of seeing celebrities on magazine covers???
[Image courtesy of Vogue.]
-
Categories
