It’s happening.
Bleulab designer Carl Jones has created the ultimate 2-in-1 product: reversible jeans.
Jones stumbled upon the double-faced fabric during a trip to China in 2009 and just couldn’t resist. He ended up bringing some of the fabric back to the States and began testing different washes and treatments.
By 2010, the reversible jeans were picked up by American Rag, Henri Bendel and multiple specialty boutiques. And as they say the rest is history.
Bleulab’s double-sided denim sports sewn-in pockets with two-way zippers and button closures making them “100% reversible”. They’re also available in a variety of colors and styles that retail between $174-$216.
The price might seem a little high, but just think of it as buying two pairs of jeans for $100.
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[Images courtesy of Bleulab.]
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