Will a new logo inspire you to buy Budweiser?
That’s what Anheuser-Busch is hoping for. The beer company has transformed their logo to bring the can into 2010s. Using their classic red bow tie design, the company is hoping that a facelift will revive weak sales that have occurred over the past couple of years in the U.S. With unemployment at an all-time high, the beer’s major demographic – young men – is simply just not buying.
Budweiser’s VP Rob McCarthy said:
“The new design is the latest in one of many steps to reinforce Budweiser as a truly global brand.”
So, the question is, will it work? Will a new redesigned logo convince you to buy the cheap beer?