EVERYONE is feeling the effects of a tough economy.
Clear Channel Communications, the largest radio station operator in the U.S., have let go dozens of local DJs from several stations across the country.
The company, which has a debt of close to $20 BILLION, says that the layoffs were part of revamping their nearly 600 regional radio stations and NOT to cut costs.
Mmm-hmm.
Company spokeswoman Wendy Goldberg says:
“We├óΓé¼Γäóve completely rethought our regional market strategy and reinvented our operations in those markets in a way that will let us compete on a new level ├óΓé¼ΓÇ£ and succeed using all of Clear Channel├óΓé¼Γäós resources, scale and talent.”
Most of the DJs were unable to even say goodbye to their listeners on the air.
Part of their “revamp” is by using a new programming operation that would basically air successful shows on one station and broadcast them on other stations around the country.
Sounds like a cop out to us.
This is really sad for the DJs and other employees who have lost their jobs. It seems like radio is a tough gig to keep these days.